Logo design
Modernization of company logotype AVENIER
Product logo
chocolate VITALO
Visual style for a law firm VIVID LEGAL
Graphic design of product packaging
Logo development
procedure
For closer imagination about process of our cooperation with you, we would like to write down each steps, which are based on the years of experience with creation of new logo.
So we could create the most suitable logo for you and unify the visual style, it is necessary to follow praticular consecutive steps. Especially collect documents regarding company, products, services, references and all possible information.
Phase 1 Preparation
By whole process of cooperation you will be lead by our project manager, who will ensure smooth process of realization. Whole project of the new logo will be disscussed on personal meeting or by form of conferencial call.
You will specify your requirements and tell us what are your expectations about new logo. We will suggest ideal solution. We will agree extent and technical solution together.
Once we agree on the extent of realization, we will send you price offer with term of realization immediately. Price of the logo depends on difficulty (amount of designs, corrections and total amount of graphic designers, who are working on the contract). Next price indicator is extent of handed over manuals and documents preparation for logo´s trademark registration.
After agreement of price offer we will send you a proposal of contract for work including attachements with specification of work, time schedule, particular terms and technical specifications.
Realization term
Terms of creation of new visual identity are usually set up as follows:
- Project analysis (4 days)
- Handmade sketch of symbol (3 days)
- Symbols vectorization (2 days)
- Choice of suitable typography (4 days)
- Internal team consultation (2 days)
- Graphic designs processing (4 days)
- Presentation preparation (2 days)
- Send a presentation
- Corrections and process of feedback (3 days)
- Preparation of documentation handover (3 days)
*listed are working days.
Once the contract is signed, it will be automatically generated proforma invoice with one third of total amount of the project. As soon as the payment is credited to our account the realization of new project starts. This amount serves also as sketch cost in case of tender.
Phase 2 – Realization
Complete communication with deadlines, we carefully archive in our intranet, to which you have continual access. Using intranet you can communicate with us, share documents and inform us about particular corrections.
The basis of success of each project realization is collection of all necessary information about your company, as definition of target group, competition and coverage. If you would need to more specify some points, we will send you a project questionnaire.
Once we collect all necessary documents, we will start detailed analysis of the project.
We are usually focused on:
- Documents analysis / extent
- Company services and products analysis
- Target group analysis
- Competition analysis
Creation of the new logo is usually started by handmade sketches of logo symbol.
Next step is vectorization of symbols.
Beside the size of the symbol we focus on others characteristics which distinguish different fonts. It depends on used font, but also on thickness, tilt and width of symbol.
According to the agreement the presentation takes place as personal meeting or eventually as interactive presentation in PDF.
Corrections and processing of feedback from your side.
If you are satisfied with concept and final output, we will issue the last invoice.
Phase 3 – Handover
You will receive complete pack from us with all possible formats of the new logo (ai, pdf, eps, png, jpg). Part of this is handover of license of priority use and documents preparation for registration request of trademark and basic logo manual, that consists of colourfulness CMYK, PANTONE, RGB, black and white variant, safe zone).
Complete data will be handed over on FLASH USB disc.
The price includes complete creation of logo including registration to the world logo bank “Brands of the World” and design of two derived logo variants, design of logotype including postscript (claim) and preparation of documents for registration of trademark.
Logo manual defines basic variants of logo use, colorfulness, font and all possibilities of manipulation and coordination with the brand. It serves for more punctual communication not only within company, but also for external suppliers of advertisement or advertising agency. It keeps exact brand awareness in relation to customers.
Design manual is primarily first step to systematic building uniform visual style. Correct usage of logo and corporate identity acts comprehensively on clients and also employees and thus ensure uniform performance, which builds professional image and trustworthiness of services and products.
Frequently asked questions and answers
Logo manual / graphic manual
Part of creating a logo is a logo manual, a manual that defines the basic variants of using the logo, color, font and all the possibilities of manipulation and coordination with the brand. It serves for more accurate communication not only within the company, but also for external suppliers of advertising or advertising agencies. It thus maintains accurate brand awareness in relation to customers.
The logo manual contains
- CMYK, PANTONE, RGB color definition
- black and white variant
- safe zone
- minimum logo size
- prohibited variants
- slogan application rules (claim)
- definition of company fonts
- network layout
- applications on a colored background
- application on photography
- symbol variants / symbol color variants
- combination with other brands
- definition light logo / engraved logo / cut graphics
What's going on?
When working with the color of the logotype, it is necessary to respect its exact shade. Corporate colors are codified using the PANTONE color scale. These spot colors correspond to the registration colors in the CMYK system and other color systems listed.
The one-color design of the logotype is applied only if it is not possible to reproduce the color for technical reasons. The permitted forms are both positive and negative.
Why you need it?
- You have a new logo processed by us?
- And don't you want to pay extra for a complete logo manual?
- After a few years, you may no longer be able to trace the color used.
- E.g. You will want to have a corporate visual style created.
- Or you may want to have promotional materials made in corporate colors.
- The press center will ask you about the exact color of your logo.
- For this reason, it is good to have a document with this information.
Why is it needed?
- Correct estimation of the target group is a very important tool for choosing a suitable graphic style
- Does it seem to be traditional, solid and trustworthy?
- Or dynamically, freshly and youthfully?
- Simply, minimalist, timeless?
- Or luxuriously, attractively, or conservatively?
- It all depends on who your customers are.
- Therefore, don't look at it from a likes / dislikes.
- Think of your customers.
How can you help us?
- Of course, you know best what the specifics of your target group are.
- We can look at it from a different perspective.
- Let's put our experience together and achieve better results together.
- We will be happy for your suggestions, opinions and information.
- Including references that you like, that appealed to you and fascinated you.
- Which will allow us to better fulfill your ideas and expectations.
What do we provide?
- Who is your competition.
- What a public image he creates.
- What is their marketing strategy.
- What technologies and procedures does he use?
- What customers does it focus on?
- How he communicates with them.
- What do you compete with in each other?
- How is the competition different from you?
How can you help us?
- Of course, you know best what the specifics of your competition are.
- We can look at it from a different perspective.
- Let's put our experience together and achieve better results together.
- We will be happy for your suggestions, opinions and information.
- Including references that you like, that appealed to you and fascinated you.
- Which will allow us to better fulfill your ideas and expectations.
Told about us
