Video development procedure
editing and filming


For closer imagination about process of our cooperation with you, we would like to write down each steps, which are based on the years of experience with creation of new video.

So we could create the most suitable video for you, not only regarding content, it is necessary to follow praticular consecutive steps. Especially collect documents regarding company, products, services, references and all possible information, that should appear in the video.


Phase 1 – Before Filming

1. Cooperation

By whole process of cooperation you will be lead by our project manager, who will ensure smooth process of realization. Whole project of the new logo will be disscussed on personal meeting or by form of conferencial call.

2. Project assignement

You will specify your requirements and tell us what are your expectations about new video. We will suggest ideal solution. Together we will agree video parameters as its style, length or graphics use and then we will prepare a price offer.

3. Pricing

If you are satisfied with our price offer then we will ask you for payment of first third of total amount. As soon as the payment is credited to our account the realization of new video starts from preparations, through filming and post production to finished video.


4. Filming

Standardly one filming day is enough for us, exceptionally two. Within filming we will get a big database of shots, which we can then flexibly work with. Advantage of database is fact, that we are able respond to your eventual requirements regarding editing and content of the video. Unused shots can be used for new videos in the future.


5. Preparation

Both sides should be prepared for the filming. We will provide with technique and finalyze the screenplay. We kindly ask you to be prepared for the filming, in that way, you would like to present yourself in the video.

6. Recommendation

Especially we recommend make the following preparation:

- prepare list of points that must not be missed in the video

- on the other hand think about what should not be visible in the video. For example it could be products and logos of your clients.

- inform individual departments about filming

- ensure your employees are dressed appropriately and keep OSH

Clean all area, polish all machines, throw out plastics bottles etc.

Phase 2 – Filming

1. Team

We always arrive to the filming at the agreed time. Implementation team consists of two team members, project manager and cameraman.

2. Preparation

Once we arrive we need place with plug sockets where we can prepare our technique. During preparation of our technique which will take approximately 30 minutes, it is ideal time to final check of the filming agenda. After that the filming starts.

If we have agreed on aerial shots before, it is perfect to use morning sun which makes the best light. Then we will move to inner area of the company.

3. Movement in the areas

Our technique is small and compact therefore we are operational and flexible. Based on our experience we are able to handle all situations. We are really quiet at the working area so if it is not needed employees will not even notice us. If we need something from your employees we are able to contact and deal with them on our own.

4. Filming procedure

We follow in advance agreed schedule or we proceed by company and processes chronologically. We record what we have already filmed and what follows. At the end of the filming we will check everything and discuss together so we all are sure that we are not missing any needed shot.


5. Final

Filming day usually is pleasant variegation for all employees and all participators will enjoy it.
Once we have filmed all what we needed
the next phase of project follows that is post production.

Phase 3 – After Filming

1. Backup

Due to the security reason we backup all obtained data that amount is in hundreds of gigabytes. According to the previous agreement we store the data for 6 months or 2 years.

2. Choice of shots

Now we will go through all filmed material and choose the best shots. Thus the basic footage is created, which we have to further sort and process.

3. Post production

We will put together shots into appropriate order, edit for suitable length, tune their colorfulness and find suitable musical accompaniment for the video. To the rhythm of chosen music we are finalizing dynamics of the video editing.


4. Consultation

In the moment when the video is ready from the bigger part, we will send it to you for preview and comments. Now you have the opportunity to intervene in the video and advice us for example where is good to edit order of the shots, which shot possibly delete or add and if the music is suitable for you.
If infographics should appear in the video, you will handover all necessary documents to us so we can fill it there.

5. Corrections

We will go through your comments and ideas and edit the video according to them to meet your full requirements and satisfaction. At the same time we add infographics and animations.

6. Consultation

During the second consultation you still have opportunity to intervene in the video for free and provide us with instructions for final editing and finalization of the video.


7. Handover

In this phase of cooperation is the video fully done and ready for handover and following use. We handover video including exclusive use license on the basis of payment of the remaining two thirds of total amount.

Do you agree with the procedure
of the realization?

Video studio

FAQ Video studio

Rendering, a commonly used and English variant of the word rendering, is the export of a real image (in our case also video) based on a computer model, most often 3D. Depending on the software, rendering contains many parameters and settings that can affect the final appearance of the final image.

  • We will ensure the placement of the finished video on the Internet
  • Including setting up a company account on youtube platforms, etc. 


  • We will select and arrange filming at a suitable location.
  • We always choose the location so that it perfectly underlines the atmosphere of the video.


  • We will provide suitable acting professionals for the video.

Czech commentary

  • Would you like to have a spoken commentary on the video?
  • We work with experienced professionals whose voices you may already know from the radio.

Foreign language commentary

  • We will be happy to provide the video in any language at your request.

  • If you know that a video will not always play with sound, we will prepare subtitles for you, which we will pass on in the necessary formats.
  • We will be happy to advise you on their use.
  • Captions can be created for any video and additionally.

  • We will be happy to listen to your requirements
  • We will create an interesting tailor-made scenario for you
  • We will process the variant you have chosen according to your comments
  • After its approval on your part, we will start the implementation of the project.

1 shooting day

  • One shooting day, we usually need so much to take all the pictures.
  • These are standard company, production and product videos in the final length of up to 2:00 min, in which the actors do not act.
  • Advertising videos or recruitment campaigns require two to three shooting days due to their complexity.

2 shooting days

  • For a more demanding project, we will divide the shooting into two shooting days, exceptionally three.
  • For example, this is a promotional video featuring actors.

Creation of 2D / 3D logo animation

  • Do you already have your own promo video, but is still missing something?
  • Are you looking for an imaginary icing on the cake that would add a touch to your video?
  • It wants a quality intro, or logotype animation from 321 Creative Crew!
  • Whether you need a logo animation to create a commercial, a website or a TV commercial - contact us!

Product visualization

  • Do you plan to introduce a new project or product to investors or clients, but so far you only have a vision and technical drawings?
  • But investors and clients will want more than just ideas and sketches.
  • They will want to see the finished product and they will want to see a serious presentation.
  • Our photorealistic product visualizations will help you convince any potential investor or customer and arouse interest in your product - write to us!

What is it?

  • The 4K resolution offers an even better, more visually detailed and higher quality format.
  • The 4K designation itself indicates the number of individual pixels of the horizontal arrangement - corresponding to the number of about 4,000 points.

What is it?

  • Shooting in HD quality is considered standard and the export of the format is always handled with the customer individually.
  • Its name is based on a horizontal resolution of 4000 px (pixels) standard 3840x2160 px
  • The most commonly used 16:9 resolution

Creating musical accompaniment

We specialize in the creation of corporate and product videos, which we combine with 3D animation, aerial shots, captivating music and motion accompanying graphics.

Custom music

  • selection of suitable musical accompaniment
  • purchase a music license to use
  • incorporating music into video
  • creating custom music

Motion graphics

  • It is a transition between static graphics and animation.
  • These are graphics embedded in real shots.
  • Originally static elements are agitated and often additionally sounded.
  • Video and moving images, which have dominated audiovisual promotion in recent years, record the phenomenon of "moving graphics".

Accompanying graphics

Motion graphic design has become a natural part of graphic design and is used in almost all forms of audiovisual promotion. Shabby captions, subtitles and ordinary texts come to life.

What's going on?

Video post-production is the most important part of the film production process, which begins immediately after filming. You can see how it goes in this sample video.

What does it contain?

  • Video editing (compositing) - sorting / selection of shots - rough editing
  • Music background and sound effects
  • Final video editing according to music
  • Motion graphics and texts - adding logos, texts, etc.
  • Image coloring - color correction of the image
  • Final render / export - upload to vimeo (most often MOV or MP4 with h264 codec)

What's going on?

Video editing is another part of the filmmaking process that begins as soon as filming is complete.

What does it contain?

  • video editing (compositing) - sorting / selection of shots - rough editing
  • music background and sound effects
  • final video editing according to music
  • motion graphics and texts - adding logos, texts, etc.
  • image coloring - color image correction
  • final render / export - upload to vimeo (most often MOV or MP4 with h264 codec)

Filming day

  • Filming video at the client's headquarters.
  • Video shooting according to a predetermined location outside the Czech Republic.
  • Transport, including the provision of professional equipment.
  • Acquisition of complete shots.


  • Panasonic Lumix DMC-GH4
  • tripod
  • slider
  • lights
  • set of lenses
  • fly cam


  • 3 CZK/km (outside Brno, Prague)